140 years ago, in 1883, the founders of the newly formed Latteria di Soligo wrote, in the dairy’s statute, that their mission was to “make perfect products”, indicating a value that exceeded any modern definition of marketing. Not content to define their products as “good”, “excellent” or “high quality”, they wrote “perfect”, demonstrating that their products must represent the highest level of cultural and scientific knowledge of their time, respecting the land, its history and traditions; being, in fact, “perfect”.